So I was reading an article today about the new Air Jordan xx8 expected to release in February of next year. They carry a $250 price tag and are billed as the lightest and most tested Air Jordans to date. Even professional NBA players are claiming that they really like the shoes. This things also look just god awful, and yet I already know people will pay the money for them. This got me thinking about what makes people go and buy these shoes. Is it an ideology that we have created were shoes dictate social status? The article's author Jeremy Thomas makes some interesting examinations, "When it comes to style of a person, a pair of shoes can say a lot about
them and the type of look they like to showcase. Money can usually
dictate the kind of shoes women and men can buy and the stylish look
they represent. However, it just seems to be the brand name that sets
expensive shoes apart from your everyday kicks." Perhaps this widespread desire for said shoes is a a result of the globalization of Nike brand , and subsequently the Air Jordan name. There are so many factors that it could be anything. Make I'm just weird and people actually find these things cool looking.
http://z6mag.com/featured/air-jordan-xx8-release-date-february-2013-unveiled-1616315.html
I agree, the neon green looks ridiculous, but it shows the power of brand power. Slap any other brand on those shoes and they would get no attention. If anything people would probably think they are stupid looking. But again brand power just causes people to overlook all of these other factors.
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