Thursday, December 6, 2012

Women Cook, Men Work?

http://edition.cnn.com/2012/12/06/living/gender-toy-marketing-petition/index.html?hpt=us_c2

This article is about an Easy-Bake Oven toy being an issue because it seems as though it is  specifically targeted for girls. The product uses the colors pink and purple and the box has a picture of a girl playing with it. The problem with this toy wast that it reconstructs the ideology of women staying at home cooking and men going to work to make money for the family. Not only that, but I feel there is an ideology of color relations with masculinity and femininity. Because this product used pink and purple, it was considered a "girl toy." But would this problem be solved if they change the box and the colors they use? What do you think?

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