http://www.huffingtonpost.com/2012/11/23/black-friday-deals_n_2179567.html?utm_hp_ref=money
As the article states: "Despite a surge of resistance as the sales drew near, with scolding editorials and protests by retail employees and reminders of frantic tramplings past, Black Friday's grip on America may have been proven stronger than ever this year."
Even though we know the craziness that has ensued in the past people still flock to stores as if their lives depended on it. This also reminded me of the Robbins' Lawn People article because of its story at the beginning: the woman knew the chemicals were harmful but she used them anyway. We perpetuate the insanity of Black Friday because we prove that we have a strong desire to have these materialistic items, which are provided by retailers and producers of consumer goods who know we will always buy these things.
As a side note, my definition of an ideology may not be very sound so I will be interested to hear other people's thoughts about my theory of this ideology.
Black Friday is becoming its own holiday. People are ending their Thanksgiving dinners earlier each year and spending less time with family to get a bargain at Best Buy. It would not surprise me if at some point Black Friday creeps into the afternoon hours of Thursday. American over indulgence and consumerism are on display for that day or in some cases that entire weekend. As Lindsay says it may or may not be an ideology, but it is definitely representative of a greater problem in American culture. Every year there is a greater shift away from a holiday meant to bring family and friends together, and towards one separating families at various storefronts.
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