http://www.nytimes.com/2012/11/25/magazine/psychotherapys-image-problem-pushes-some-therapists-to-become-brands.html?pagewanted=all&_r=0
This article describes how psychiatrists have trouble filling their client lists until they 'brand' themselves to particular specialties, such as an example from the article one says she has an affinity for technology then loads up her client list with patients ( mostly parents ) who are concerned about cyberbullying, sexting, etc.
One quote in particular, “Nobody wants to buy therapy anymore... [they] want to buy a solution to a problem”, reminded me distinctly of De La Pena's The Body Electric. Men of the turn of the century sought discreet solutions to their anxiety over masculinity as to avoid talking about it and drawing negative attention to themselves.
Americans have evoked a similar feeling, by wanting to skip passed the "... blah blah sounding message" and getting straight to some solution, but also take it a step further. They not only avoid talking about issues out of embarrassment, but out of impatience. To keep up with the busy lifestyle required, multiple jobs / school / family, things need to happen right and happen right now.
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